PRIVACY POLICY

EFFECTIVE AS OF 1 September, 2021
 

Your privacy is an important priority for us. This Privacy Policy explains the information we collect and how we use it. Let us know if you have questions by emailing us at marketing@sillyvalleygame.com. By using this site and/or any of our Services, as defined below, you agree to this Privacy Policy and to our Terms of Service, which incorporates this Privacy Policy.

01. INTRODUCTION 

This Privacy Policy explains how Silly Valley Game manages information collected when you access and use our website(s) ("Sites"), mobile applications ("Apps"), content, official social media pages, and products (collectively, our "Services").

 

02. PERSONAL INFORMATION COLLECTION AND USE  

When you use our Services, Silly Valley collects information from you, including personal information. The specific types of personal information collected varies with the activity, but may include your name, email address. Some of the ways you may provide personal information are as follows:

  • Communications with Silly Valley. We may collect personal information from you when you choose to request information about our Services, request support or otherwise communicate with us.

  • Sign-up for our emails, newsletters. From time to time, we may ask you to participate in surveys. If you do decide to participate, you may be asked to provide certain information which may include personal information. All information collected from your participation in our surveys is provided by you voluntarily. We may use this information to improve our products, Services and in any manner consistent with this Privacy Policy.

  • Surveys. From time to time, we may ask you to participate in surveys. If you do decide to participate, you may be asked to provide certain information which may include personal information. All information collected from your participation in our surveys is provided by you voluntarily. We may use this information to improve our products, Services and in any manner consistent with this Privacy Policy.

  • Register for contests and special events. Any contact information you provide may be used to reach out to you about the event for which you registered and for other marketing and business purposes.


Information Collected by Others. Our Services may contain advertisements, offers and links from companies other than Silly Valley that may link to their own websites. In addition, other websites may reference or link to our Services. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party websites or services. Visiting these other websites or applications is at your own risk.
 

Automated Tracking Technologies and Cookies. When you access our Services, we and our third party service providers use automated tracking technologies such as cookies, web beacons and pixel tags. These technologies generally help us better understand user behavior, tell us about web visits, facilitate advertisements, and track game preferences. For example, web beacons allow us to know if a certain page was visited or whether an email was opened. Pixel tags allow us to advertise more efficiently by excluding our current users from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites. Locally shared objects also known as flash cookies, which help us to prevent fraud, remember your in-game preferences and speed up load times.

Our uses of these technologies fall into the following general categories:

  • Operationally Necessary. This includes technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality;

  • Performance-Related. We may use technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);

  • Functionality-Related. We may use technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;

  • Advertising- or Targeting-Related. We may use first party or third-party technologies to deliver content, including ads relevant to your interests, on our Services or on third-party websites.



If you would like to opt out of the automated technologies we employ on our Services, you may do so by blocking, deleting or disabling them as your browser or device permits. Analytics. We may use Google Analytics and Google Analytics Demographics and Interest Report to collect information regarding visitor behavior and visitor demographics on some of our Services, and to develop content for the Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners. You can opt out of Google Analytics’ collection and processing of data generated by your use of the Services by going to tools.google.com/dlpage/gaoptout.

 

03. HOW WE USE THE INFORMATION WE COLLECT 

We use the information we collect as follows:

  • Provide Products, Services Or Information Requested, including:

    • To fulfill (directly or through our authorized partners) your purchase, access or use of our Services;

    • To respond to user and customer inquiries, provide technical support and solicit feedback to improve our Services;

    • To allow you to register for events.

  • Administrative Purposes, including:

    • To measure your interest in Silly Valley’ Services;

    • To develop new products and Services;

    • To detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity;

    • To ensure internal quality control;

    • To communicate with you about the Services;

    • For short-term, transient use, such as contextual customization of ads;

    • To improve, upgrade or enhance our Services;

    • To debug to identify and repair errors with our Services;

    • To conduct auditing relating to interactions, transactions and other compliance activities;

    • To prevent potentially prohibited or illegal activities;

    • To enforce our Terms of Service or other agreements.

  • Provide Products, Services Or Information Requested, including:

    • To tailor content, advertisements, and offers;

    • To notify you about offers, products and services that may be of interest to you;

    • To provide you with periodic emails and newsletters;

    • Otherwise as you consent.

  • Marketing and Advertising our Products and Services. We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.
    Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising” including through cross-device tracking.
    You may contact us at any time to opt out of the use of your personal information for marketing purposes as further described below.

  • Research and Development. Silly Valley may use your Information to help us optimally deliver our existing products and Services and develop new products and Services.

  • Sharing Content. Silly Valley’ Services may offer various tools and functionalities. For example, our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Email addresses that you may provide for a friend or colleague will be used to send your friend or colleague the content or link you request, but will not be collected or otherwise used by Silly Valley or any other third parties for any other purpose. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

  • Uses. Silly Valley may use personal information to pursue our legitimate interests (e.g., direct marketing, research (including marketing research), fraud prevention, network and information security, and disclosure to affiliated organizations for administrative tasks), for any other purpose disclosed to you at the time you provided such information, or otherwise with your consent.

 

04. SHARING AND DISCLOSURE OF YOUR INFORMATION 

The categories of third parties with whom we may share your information are described below.

Displaying to Others. The Services may allow you to post content which may be publicly displayed or available to others. Other individuals may be able to see some information about you, such as your name, profile picture, and the content you post. We are not responsible for the privacy practices of other users who will view and use the posted information.


Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information to business partners with whom we jointly offer products or services.

Safety, Security and Compliance with Law. Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Services and may be disclosed as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms of service; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; and (h) if we, in good faith, believe that disclosure is otherwise necessary or advisable.

Third Party Service Provider. We may share your personal information with our third-party service providers who use that information to help us provide our Services. This includes service providers that provide us with IT support, hosting, customer service, and related services.

Advertising Partners. Through our Services, Silly Valley may allow third-party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, device or cookie ID, page(s) visited, time of day). We may also share non-personal information (e.g., aggregated and non-attributable data) and certain technical information (including IP Addresses and mobile device IDs) to develop and deliver targeted advertising in the Services and on the websites or platforms of third parties. Under these programs, we may allow advertisers to collect this information and share it with us. Advertisers collect this information through the use of automated tracking technologies like browser cookies and web beacons as described above. This information (and similar information collected from other websites) is used to tailor and offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, as well as web analytics (i.e. to analyze traffic and other end user activity to improve your experience). To learn more about behavioral advertising or to opt-out of this type of advertising for participating ad networks, please review Your Information Choices and Tools below.


Sale or Merger. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such transaction as permitted by law and/or contract. In such event, we will endeavor to direct the transferee to use your information in a manner that is consistent with this Privacy Policy.
 

05. YOUR INFORMATION CHOICES AND TOOLS 

The privacy of our customers is important to us. In many cases, you can manage information collected about you or your activities and opt-out of certain programs by following the guidelines below.

Cookies and Interest-Based Advertising. Cookies and Interest-Based Advertising. In some cases, you may prevent the installation of cookies by adjusting your browser settings. Please note that if you disable cookies, it is possible that you may not use all functionalities of Silly Valley’ Services. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.

  • The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.

    Email Communications. You can choose to opt out of receiving additional promotional emails from Silly Valley by clicking on the "unsubscribe" link in any such e-mail. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy).

    If you no longer want Silly Valley to process or make active use of your information, you may send an e-mail to marketing@sillyvalleygame.com. Place "Delete My Account" in the subject line and include your first name, last name, e-mail address if you have accessed the game from a third party provider (if applicable) in the body of the e-mail. Please note that we will process these requests in accordance with applicable laws and certain records will be retained for legal and accounting purposes. If you have sent or posted content on the Services, we may not be able to delete it. Please consult the privacy policies of those third party providers to learn about their removal procedures.
     

 

06. RETENTION 
We will retain your personal information for the period necessary to fulfill the purposes for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.

07. OUR POLICIES CONCERNING CHILDREN 

Our Services are not intended for children under the age of 14 (and in certain jurisdictions under the age of 16 or other age as required by law). As noted in the Terms of Use, we do not knowingly collect or solicit personal information from anyone under the age of 14 (and in certain jurisdictions under the age of 16 or other age as required by law). If you are under 14 (or 16, or other age where applicable), please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have inadvertently collected personal information from a child under age 14 (and in certain jurisdictions under the age of 16 or other age as required by law), we will promptly take steps to delete such information. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us at marketing@sillyvalleygame.com. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account if applicable.


08. CHANGES TO OUR PRIVACY POLICY 

We may revise this Privacy Policy from time to time at our sole discretion. If there are any material changes to this Privacy Policy, Silly Valley will notify you by email or as otherwise required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the Services after the updated Privacy Policy is posted on the Services. If at any point you do not agree to any portion of the Privacy Policy in effect, you must immediately stop using the Services.


09. CONTACT US 

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send us an e-mail to marketing@sillyvalleygame.com.